Top 5 Advantages of ONDC For The FnB Industry

uEngage Team, 25-Sep-2023

The adoption of ONDC has the potential to completely transform the Indian e-commerce landscape in the coming years. One industry that stands to make the most out of this revolutionary platform is the FnB industry. ONDC differs substantially from the traditional aggregator platforms and aims to equalize the playing field for all participants, irrespective of their business size. Most of the FnB sellers are still not aware of what ONDC has in store for them. Here’s why, we at uEngage are here to make you aware of the Top 5 Advantages of ONDC for the FnB industry.

No Hefty Commissions

ONDC takes pride in reducing the costs of restaurant owners by eradicating the need to pay commissions to intermediaries. At the present time, FnB brands have to pay hefty commissions to third-party aggregators like Zomato and Swiggy. These commissions can be as high as 25% - 30% of their order price. Here, ONDC plays its trump card and completely vanishes the need for paying these commissions to such aggregators.  

By eliminating such expenses, restaurants can invest their capital in other aspects, which include enhancing menus, strengthening kitchen staff, and enlarging their business. This will ultimately result in huge financial gains and savings for the food and beverage industry.

Low commissions will be a major boon for FnB businesses, especially small and medium-sized businesses. Such businesses generally have tight margins and thereby, the elimination of high commissions can result in better profitability.

Rapid Brand Visibility

FnB businesses have to endure a challenging procedure before they can list their items on food delivery platforms like Zomato and Swiggy. However, ONDC is here to completely change the whole game and cut off this time-consuming process. Being an open and interoperable network, ONDC supports FnB businesses by simplifying their process of listing products on the platform. 

With the Best ONDC Seller Apps like uEngage, FnB sellers can quickly onboard to ONDC for free and start selling on the open network. Our centralized dashboard, seamless 3PL integrations, free onboarding, 24/7 support, etc., makes the complete process of ONDC Onboarding quick and convenient for Food and Beverage sellers.

Enhanced Customer Reach

ONDC aims to help FnB businesses reach a wider customer base by enabling direct connections with their customers. Micro, Small, and Medium Enterprises that lack the resources to invest in their own e-commerce platforms will greatly benefit from ONDC. 

Restaurants, QSRs, Cafes, Cloud Kitchens, etc., can rapidly establish an online presence and allow their customers to easily discover their offerings. This rising market reach generates new growth opportunities for FnB businesses while supporting their ability to thrive in the new age.

Access to Customer Data

Since ONDC allows direct connections to customers, restaurants get access to complete customer data. They also get insights into the demographics, unique preferences, and purchase history of their customers. This customer data can further help them implement personalized loyalty programs to increase customer retention, boost sales, and promote repeat business.

FnB businesses can utilize this customer data to target customers with tailored offers. For instance, a coffee shop may offer a BOGO (Buy One, Get One Free) discount to customers who have placed coffee orders in the past week.

Customer Data can also be utilized for accurate inventory management. Restaurants can take hold of inventory stocking levels, estimate fluctuations in demand, and confirm adequate supply by looking. All this can be done by analyzing the purchasing behaviors, order frequency, and demand shifts among the customers.

Simplified Payment Solutions

With the integration of the Open Network for Digital Commerce (ONDC), restaurants can enjoy secure and simplified payment solutions, just like on UPI. Restaurants can leverage safe digital payment platforms within the ONDC ecosystem and can streamline the complete payment process. This may also help in minimizing cash handling while providing a smooth payment experience to customers.


So, these were the Top 5 Advantages of ONDC for the FnB industry. Food and Beverage sellers can improve their online exposure, collect valuable insights into customer data, streamline business operations, and offer a better customer experience by leveraging the network as a whole.

With a keen objective to allow FnB brands of every size to reap the comprehensive benefits of this platform, uEngage comes out to be the Best ONDC Seller App. We promise rapid onboarding of your brand to ONDC for absolutely zero price. Our quick and convenient registration process will leave no stone unturned to simplify your revolutionary journey to ONDC.

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