Most of the time, people are confused about the ideal choice of website for their business. Static websites have been a conventional benchmark for any website developer as they offer the fundamental impression of the various offerings of an agency or brand. However, the requirements of all businesses are not the same.
Recently, the demand for online shopping has increased by radical margins, and almost every business wants to make their products and services available for their customers through the internet. To address this requirement, businesses often choose online ordering websites as a recommended alternative. The following discussion tries to determine the differences between traditional static websites and online ordering websites to showcase how the latter option delivers better advantages.
So, what is a traditional static website? In the most general approach, a static website refers to a combination of interconnected web pages and multimedia content. It presents content that remains the same, irrespective of the user viewing the page. Static websites generally showcase basic and simple information, such as answers to frequently asked questions or contact details.
Static websites involve the backend server hosting HTML code, created manually by the owner. The website owner could change or update the code at any time. However, the website itself would not make any changes on its own.
Another notable trait of static websites is that they are one-way communication channels. Only the web server could send information to the browser of visitors to static websites.
On the other hand, users could not interact with the content or send any data back. So, if a business uses static websites to sell their products and services online, it would fail in coping with the continuously changing customer behavior trends and customer preferences.
Is there any favorable solution in this case?
Online Ordering Websites
Dynamic web applications have brought considerable complexity into website development, albeit with promising incentives for businesses to sell their products. Online ordering websites are one of the formidable examples of dynamic web applications.
The striking aspect of online ordering websites that overshadows static websites is the facility of content according to the specific visitor viewing the website. Online ordering websites offer two-way communication channels with the application server sending data to the web browser of users alongside receiving data from the user in return.
The server in an online ordering website should transfer HTML code to a web browser like static websites. However, the difference between online ordering websites is the dynamic creation of the source code.
The servers of online ordering websites create web pages instantaneously based on the individual accessing a website. The creation of web pages by the server also depends on the intended functionality desired by the visitor. Online ordering websites utilize programming languages such as PHP or Java for automating the HTML creation aspect.
The next crucial highlight in online ordering websites points directly to the additional layers in their architecture. The additional layers can accommodate authentication servers and database servers. These additional elements in the architecture of online ordering websites help users log into their accounts on the website and store and share information.
The Plus Factor with Online Ordering Websites
So, how is an online ordering website better than a traditional static website? The foremost term that separates both options is interactivity. A traditional static website gives your brand an online presence, albeit with many setbacks for selling your products and services. On the contrary, an online ordering website delivers the facility of showcasing directly what you have to offer.
A brand could showcase its entire menu on the online ordering website while providing a secure and personalized experience to each user through distinct user accounts and secure payment gateways.
Online ordering websites resemble a mobile application in terms of functionality without downloading an application separately. Users could just pick up their favorite products and services and tap on the link for ordering them. Surely a convenient ordering experience, isn’t it?
Online ordering websites are more likely to accommodate the other aspects involved in sales of products and services such as discounts, announcements for new arrivals or coupon codes, and new marketing messages.
Therefore, simple ordering experience and the direct access to information about a brand’s offerings serve as the foremost strengths of online ordering websites compared to traditional static websites.