The grocery delivery business in India is rising high but with its fair share of challenges. As the demand for daily grocery deliveries has been constantly increasing, grocery businesses find it challenging to ensure efficient and on-time deliveries while managing costs. However, studies indicate that efficient grocery delivery platforms enable grocers to suppress these delivery challenges and scale their business.
This article outlines the crucial factors to look for and fundamental tips to choose the best grocery delivery app for your business, along with a thorough compilation of leading grocery delivery platforms.
Key Factors to Look for in a Grocery Delivery App/Platform
Following are some key factors that grocery business owners must look for while choosing a grocery delivery app or platform:
Reliable and Optimised Delivery Routing and Tracking
Look for a reliable grocery delivery app that offers accurate and optimised delivery routing and tracking for guaranteed on-time deliveries. The app or platform should implement intelligent algorithms or models to determine the best delivery routes while considering factors, like order density, traffic and weather conditions, road networks, and other important parameters. These advanced algorithms reduce transition times between deliveries by smartly optimising routes for orders, even in areas with poor connectivity.
Integration with POS and Order Systems
An ideal grocery delivery app/platform seamlessly integrates across your existing POS system, inventory management system, and other order systems. This flexible integration ensures smooth processing of orders, excellent management of inventories, and invoice generation without the need for excessive manual support.
Furthermore, with this smooth integration, new orders punched at the POS system and important data across all channels will automatically synchronize with the grocery delivery app.
Order Management and Tracking
Handling multiple orders across various channels may be challenging for grocery business owners without the right tools or platform. This is why, choose a grocery delivery platform that promises effortless order management by centralizing all orders in one place. Look for a platform that offers optimised and well-built dashboards to assign deliveries, handle order status, and have a consolidated view of orders incoming across multiple channels in real-time.
Apart from this, a reliable grocery delivery app also allows real-time tracking of orders. Choose a delivery platform that ensures real-time tracking of orders to both your business and your customers.
Cost-Effectiveness and Return/Refund Management Support
Different grocery delivery apps usually offer different pricing models which involve delivery charges per task (order), monthly subscription fees, integration costs, or commissions imposed on every fulfilled order. Thus, look for a platform that offers flexible pricing models that do not restrain your profits or restaurant growth. However, a detailed analysis of your monthly order volumes, average order value, revenue growth, etc., should be carefully done while making a choice.
Furthermore, it is best to select a grocery delivery app that offers flexible return or refund management support as returns and refunds of products tend to happen frequently in grocery businesses. Such return/refund management prevents revenue leakages while also promising a stellar customer experience.
Analytics and Reports on Delivery Performance
Next among the key factors to look for in a grocery delivery app/platform is rich analytics and reports. The platform you choose must provide reports and insights into delivery performance, rider performance, transit times between deliveries, and more. Improved decision-making is supported by the advanced analytical and reporting capabilities to break down data across multiple levels.
Top Grocery Delivery Apps and Platforms in India
Find the list of the best grocery delivery apps/platforms in India and learn their key features, pricing models, unique functionalities, and more.
Flash, India’s top grocery delivery platform, acts as an all-in-one solution for grocers to streamline last-mile and hyperlocal deliveries. The platform swiftly and effortlessly integrates across the POS systems of your business to achieve centralized visibility and order aggregation. Features like real-time tracking, route optimisation, rider KYC, top-notch customer communication, unified aggregation and allocation of orders, etc., enable grocery businesses to keep their focus exclusively on order fulfillment. Ultimately, choosing Flash as your grocery delivery platform equips your grocery business with the right infrastructure and support required to flourish in this on-demand sector.
Dunzo is a popular on-demand delivery service that is predominantly known for reliable and on-time deliveries. From order confirmation to fulfillment, the platform takes care of the complete delivery process by leveraging excellent routing to deliver groceries in under 45 minutes. Grocers can access its services from different platforms including the Android app, web dashboard, and API integration. Core features of Dunzo include order scheduling, live tracking links, multiple drop points, 24/7 support, and more.
Blinkit is another leading grocery delivery app in India that offers great advantages to grocery store owners looking to broaden their online presence. It works on an instant grocery delivery model that lets businesses improve their visibility by delivering to their customers within an 8-10 km radius. Further, their advanced algorithms are engineered to support hyperlocal businesses by optimising routes even in high-density zones. Additionally, the platform also conducts training on best practices for inventory management, pricing, promotion strategies, and more.
BigBasket is one of India’s largest online grocery delivery apps with more than 18,000 products from over 1,000 grocery brands. The platform offers a large online platform to grocers that allows them to reach a wider online audience beyond physical storefronts. The delivery app also implements route mapping algorithms to enable grocery businesses to optimise deliveries and on-time arrivals across an extensive service radius. Moreover, BigBasket offers tailored pricing models depending on sales volumes and delivery ranges.
Last but not least on our carefully compiled list of Top Grocery Delivery Apps and Platforms in India is Swiggy Instamart. The highest demand for this quick delivery service has been observed in major metro areas like Mumbai, Delhi, Bangalore, Chennai, Hyderabad, and more. Grocery businesses can increase their reach and maximise order fulfillment by benefiting from the vast user base and logistics network of Swiggy.
Tips for Choosing the Right Grocery Delivery Platform
Assess Delivery Volumes and Area of Operations
The first and foremost tip to choosing the right grocery delivery platform is to carefully determine the capacity of the delivery platform to handle your delivery volumes and geographical reach. Analyze your existing daily or monthly order volumes thoroughly by considering factors like the number of orders, average order values, frequency of orders per customer, etc. In addition, check if the platform is rightly suitable for the size and scope of your business operations.
Match Required Features to Pricing
One crucial tip that can really help you with choosing the right grocery delivery app is the right comparison of features to pricing. Create a list of features offered by the leading platforms that match your business needs, like real-time tracking, consolidated orders, flexible integrations, etc., along with additional bonus features (if any). Hereafter, check what platforms serve essential features without exhaustive pricing. Compare the pricing models of the platforms and choose the one that fits the best with your grocery business.
Scalability for Future Growth
The grocery delivery platform you choose for your grocery store should scale up concurrently with the scalability of your business. There will occasionally be a sudden increase in the number of daily orders and customers, especially during the festive season or special offers. Thus, select a partner that can grow with an increased volume of orders, new product lines, and future expansions of your business without any lag.
Reviews and Reputation
The in-depth analysis of reviews and the reputation of a platform is a must when choosing the right Grocery Delivery App for your business. This is because reputable delivery platforms having strong market reach and reputation act as reliable partners for grocery businesses. Thus, assess the reputation and reviews of the delivery app in terms of credibility, support, and compliance to service level agreements.
Ease of Onboarding and Integration
The next important tip for choosing the right grocery delivery app is to analyze the onboarding process and integration capability of the platform thoroughly. Complicated onboarding and integrations that involve lengthy coding efforts are a major turn-off. Thus, check if it is really easy to onboard on the platform and how well the app integrates with your existing systems.
Technical glitches or customer queries can sometimes be overwhelming and time-consuming for your grocery business. Thus, choose a grocery delivery platform that serves prompt and responsive support to address any sort of concern without any inconvenience. Take note of how quickly the platform responds to customer concerns and how well it functions during peak hours.
You now know that the success and growth of your grocery business depend largely on the accurate choice of the right grocery delivery app or platform. Grocery store owners experience both challenges and exceptional benefits with the ever-increasing demand for daily grocery deliveries. However, with a suitable delivery platform, they can successfully wipe off the challenges and achieve the expected growth of their business.