Hello there, digital marketer! Yes, you! Why doubt? Aren’t you marketing one thing or the other on a daily basis? Well, we thought you were. And we still believe so! Your presence online is enough to aid for the digital marketing efforts. You will know ‘why’ by the end of this article. Go ahead, keep reading...
In this article, we will talk solely about your food delivery restaurant. Because hey, you have no clue how well you can leverage the digital marketing tools to drive it to success and also because we can’t wait to share what we know (well, that’s what we do).
The application of Digital Marketing tools and strategies has emerged to become the core foundation and an establishing pillar for restaurants and businesses. This is precisely due to their very inherent nature of having to lure and sell their tasty delicacies and gratifying services to hungry homo sapiens through various specialties of online and digital platforms. Therefore, this commands an energetic and robust approach to explore and exploit various weapons of Digital Marketing to gain a stronghold in the market having many vintage gladiators who are dominating the arena. Nevertheless, a food delivery restaurant needs to get its basics right—tasty food, attractive menu, flagship dishes, etc. And most importantly, establishing a strong USP for the restaurant. These strong basics only shall produce great results when combined with a strong digital marketing strategy.
Let’s dig in and discuss the effective usage of Digital Marketing for online food delivering restaurants and establishments.
Search Engine Marketing Strategy
Search Engine Marketing primarily comprises of Search Engine Optimization and Pay-per-Click advertisements. The predominant aim of Search Engine Marketing is to attain a high ranking on search engines—appearing in the top results of search engines and thereby to ramp up the traffic to the food delivering website. Following are the essentials to a good Search Engine Marketing Strategy:
- Crucial on-page SEO factors such as Title Tag, URL, Content of Page, Image alt text, and other elements such as Meta Tags, Duplicate Content Control, Sitemaps, and etc, should be properly established which shall ensure better performance of the website and a high ranking on search engines.
- Website’s content has to be designed with basic Keywords such as - Order Food Online, Online Food Order, Online Food Delivery, Best Online Restaurant Delivery, Online Food Delivery (insert Relevant Location), Online Delivery Restaurant (Insert Relevant Location), etc. which makes it easier for people to find you online. A rigorous SERP analysis will be helpful in hitting the right Keywords.
- Pay-Per-Click campaigns help smaller food delivery restaurants to climb up and rank higher in organic search results, combating bigger restaurant chains. PPC ad campaign should include location-based Keywords. When people search for restaurants for online order and delivery, they do so looking for services of a restaurant within their vicinity. Delivery restaurants should take advantage of this and include the name of the City, region, and locality of the restaurant. Google AdWords Keyword Planner is a good tool for making decisions toward appropriate usage of Keywords for PPC ads.
Now isn’t it overwhelming? Imagine how beautifully this will shape your business once you start using the tools.
Go on, read more! It doesn’t stop here.
Social Media Marketing Strategy
Social Media Marketing presents a wide array of platforms and an immense set of opportunities for a delivery restaurant to enter into and make its presence felt in a tight and crowded mind-share of hungry humans. Social Media Marketing is all about effective communication done at free of cost.
Savory Pictures on Social Media: Let the pictures speak for themselves. Branding the flagship delicacies with authentic, attractive, and drooling pictures on Social Media Platforms, like Facebook, Twitter, and Instagram, with the message of door-step service, is the easiest way to penetrate into the minds of public. Pizza-hut, recently announcing their contactless delivery, on Twitter, posted a very relevant picture. Similarly, McDonald’s, when they had launched Piri-Piri Spice-mix to accompany their French Fries, in Indian Market, they posted a savory picture on their blog.
Creating Brand Defining Pictures: With almost every delivery restaurant out there present on Social Media platforms, being extremely creative and different is the only way to stand out and attract people to one’s own eatery destination. Creating and posting conceptual pictures that directly appeal to deeper and intimate human emotional experience with food will take social media by fire, make a strong impression and set out an immediate recall for one’s restaurant.
A Blog is a Must!
The rationale behind starting a blog is fundamental to increase awareness and visibility of one’s delivery restaurant among the public. As much as people love food, they also love reading about food—Different recipes, Easy-to-make food solutions, tips on health and nutrition, and whatnot. Regularly producing high-quality content shall tremendously help in targeting relevant Keywords and driving traffic to one’s Website.
Harnessing Social Media Influencers
Along with the creation of one’s own blog, to attain the attention of a larger base of foodies, the best idea is to partner-up with popular Food Bloggers and Vloggers. Inviting a Blogger to order online from one’s restaurant and experience the culinary standards, taste, packaging, and delivery, accompanied with an attractive article about the restaurant on his/her popular Food Blog will spike an immediate attention from foodies, who could consider ordering from that restaurant the next time.
Vlogging is even more a powerful weapon. With medium now being the visual, a detailed authentic, positive, high-quality and delicious video from a well-known vlogger, delivering a great review on his/her YouTube Channel may prompt hungry homo sapiens to order out from that delivery restaurant almost immediately!
Mesmerize with Visual Storytelling
The art of Visual storytelling presents an incredible opportunity to race to great ends of creativity and innovation. YouTube, Vimeo, Dailymotion, and other video publishing platforms enable companies to launch brilliant ad campaigns through short and attractive videos. Swiggy launched a special video-ad campaign promoting their offers and features like Super-fast delivery and no minimum order.
Similar ideas can be conceptualized and adapted to a restaurant delivery business.
Instagram Stories can also be utilized for visual storytelling. Posting attractive Gifs can create buzz for latest events, offers and contests launched by delivery restaurants.
Video content could also be extended to conceptualizing a Vision-mission presentation, where Culinary traditions and legacies are explained, natural and nutritious ingredients used by the restaurant can be proudly exposed to generate confidence and credibility in foodies to order online from one’s restaurant.
Inspire Awe with Digital Engagement
SMS and Email can also be extensively used to onboard customers with restaurant’s App and website for easy access to menus, delivery notifications, and updates. Once a customer is registered with the restaurant, communicating about limited offers, special discounts, and loyalty programs shall become consistent, thereby providing higher chances for customer retention. For dependable SMS marketing platform and solutions, reach out to Uengage- we assure the best service because we understand how important this process is- customers’ comments, reviews, and feedback on social media platforms present an excellent opportunity for the restaurant to engage with them, and respond to them personally either for appreciating their positive reviews or for accepting constructive criticism with a promise to improve, shall leave a lasting pleasant impression on customers.
IN CONCLUSION, we have explored technical ideas through Search Engine Marketing Strategy and creative ideas through Social Media Marketing Strategy. A concrete blend of these two foundational pillars of Digital Marketing is the road towards designing an effective marketing strategy in the digital arena. . Keeping in mind that these ideas are not exhaustive as the digital landscape continuously evolves generating new grounds for adaption, advancement and innovation. Therefore, adaption to the change is the key for survival. And that’s exactly what we wish for you- survival and growth!