Understanding the Key Benefits of Open Network for Digital Commerce (ONDC)
Harsh Chopra , 19-Dec-2023
ONDC, also marked as Open Network for Digital Commerce, is a Government-led initiative that aims to establish an open, transparent, and independent digital network for e-commerce transactions. This initiative intends to attend to the challenges in the current e-commerce environment and establish equal opportunities for all small, mid-tier, and big businesses and sellers of all kinds. It allows them to reach a vast customer base without facing the typical challenges of traditional digital marketing.
The government-backed initiative ONDC is aimed at encouraging the establishment of open networks centered around open-source approaches without any dependence on any specific platform. In an effort, it is working on open-source protocols for price discovery, cataloging, and seller matching. The initiative is laying the groundwork for a more active and competitive Indian e-commerce space by encouraging openness and accessibility.
Let us learn more about the Key Benefits of Open Network for Digital Commerce (ONDC) and how it may revolutionize India’s e-commerce industry in the near future.
Lower Transaction Costs
Digital commerce transactions usually involve multiple intermediates such as payment processors, logistics suppliers, marketplaces, etc., that charge some sort of fee in return for their services. These costs may lead to a create significant challenges for new entrepreneurs and MSMEs. Micro, Small and Medium-sized Enterprises (SMEs), that are unable to bear the hefty transaction costs imposed by e-commerce platforms can greatly benefit from ONDC e-commerce. As a result of lower transaction costs, it allows SMEs to execute business with distant clients.
Direct Connections with Consumers
One of the most well-liked benefits of Open Network to Digital Commerce is the complete elimination of intermediaries. There aren’t any middlemen involved; sellers deal with their customers directly. Direct connections with consumers allow businesses to build more profound connections with them, which on the other hand, promotes customer retention and encourages repeat business. Moreover, it also allows the sellers to upsell their products and services, without any interruptions. In such a way, businesses can acquire user feedback and utilize it to enhance to make further improvements in their products & services.
Security and Transparency of Transactions
Since ONDC is based on Distributed Ledger Technology (DLT) that offers unalterable records. ONDC promises the privacy and security of all transactions. The detailed record of every transaction on the ONDC platform ensures transparency in all dealings. This transparency helps in building confidence and trust among buyers and sellers, which is crucial for the uninterrupted growth of the e-commerce landscape. Moreover, it can also help in identifying fraud acts and avoiding the occurrence of unknown challenges.
Access to Digital Commerce Infrastructure
Next among the Key Benefits of ONDC is the accessibility of digital commerce infrastructure. ONDC provides complete access to the framework of digital commerce which includes a variety of services, including e-commerce platforms, logistics, payment gateways, and more. This access can provide greater benefits to small enterprises and individuals who do not have exposure to traditional banking systems. As a result, small enterprises become able to bring in more sales and revenue, which further promotes their effort toward financial stability.
Let us understand the Benefits of Open Network for Digital Commerce (ONDC) to buyers and sellers in a more clarified manner:
| Benefits of ONDC to Sellers | Benefits of ONDC to Buyers |
| Sellers can reach a large pool of consumers from one platform. | Buyers get access to more sellers which ultimately leads to more finest choices. |
| Sellers can cut the advertising and commission cost associated with intermediaries. | Buyers can enjoy lower rates of goods & services due to the elimination of intermediaries. |
| Sellers can take advantage of easy-to-use tools and analytics that allow them to enhance their products & services for maximum output. | Buyers can expect a more seamless and hassle-free experience due to easy-to-use features and tailored recommendations. |
| Sellers can learn more about customer behavior and patterns by which they can enhance their marketing initiatives on a personal level. | Buyers can enjoy personalized recommendations based on their browsing and purchasing history. |
| Sellers get numerous options for supply-chain services like logistics and fulfilment. | Buyers get access to faster deliveries due to the availability of hyperlocal retailers. |
Referring to the above-mentioned table, it can be derived that both buyers and sellers can obtain diverse benefits from ONDC in the finest way possible. They can create a more streamlined and effective digital commerce ecosystem by leveraging the divine power of ONDC.
Conclusion
The leading-edge initiative ONDC has the power to entirely revolutionize the Indian e-commerce industry by addressing the challenges linked with the current e-commerce ecosystem. All the buyers, sellers, small & medium-sized enterprises, and big businesses that are live on ONDC can expect a lot more than expected for the growth of their businesses.
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