More Orders, Less Commissions: How uEngage Edge Empowers F&B Brands

"Every time you pay a commission to an aggregator, you’re renting customers who should already be yours."

Imagine this: You run a cafe or a cloud kitchen. Your team is hustling, your food is loved, but every month you look at the books and wonder where all those margins went. The answer is often hiding in plain sight: aggregator commissions.

In 2025, the average restaurant in India pays 20%–30% commission on every order placed through third-party platforms. That’s money you could use to improve ingredients, train staff, or grow your brand. Instead, it’s gone, along with your customer data and brand visibility.

The F&B Industry’s Biggest Challenge

The aggregator model brought convenience but also created dependency. Here’s what many F&B owners are struggling with:

• High commissions are eating into profits
• No direct access to customer data
• Lack of brand identity on third-party apps
• Limited ability to run loyalty programs or retargeting campaigns

"We realized we weren’t building our customer base. We were building theirs." – Co founder, Tandoori Tales

But here’s the good news: there’s a smarter way.

Introducing uEngage Edge: Your D2C Growth Engine

uEngage Edge is a full-stack Direct-to-Consumer (D2C) ordering platform designed specifically for the food and beverage industry. Think of it as your own branded online ordering ecosystem — no middlemen, fewer commission cuts, and no limitations.

With uEngage Edge, you get:

• Branded Ordering Website & App: A white-labeled platform where customers order directly from you.
• Low Commission Model: Keep 100% of your order value.
• Customer Data Ownership: Build insights, run personalized campaigns, and increase repeat orders.
• Integrated Loyalty Programs: Reward frequent buyers with cashback, points, and automated re-engagement.
• WhatsApp & SMS Campaigns: Powered by uEngage Prism, re?engage lost users and announce offers directly.
• POS Integration: Seamlessly sync orders, manage inventory, and streamline operations.
• Analytics & Insights: Track daily performance, customer lifetime value, and campaign ROI.

"After switching to Edge, we saved over 1.8 lakh a month in commissions and saw a 22% rise in repeat orders." – Owner, Sector 7 Cafe, Chandigarh

Why F&B Brands Are Moving Direct

 Better Margins, Better Business

Every order placed through your branded app or website is a commission-free order. That’s more cash flow to reinvest in your food, your team, and your growth.

Own Your Customer Relationships

When you rely solely on third-party platforms, you never see customer data. With Edge, you know your customers by name, preference, and history, which means you can market smarter and build loyalty.

 Drive Repeat Orders

With built-in loyalty tools, birthday offers, and re-engagement campaigns, you can turn one-time buyers into regulars who keep coming back.

"Over 60% of customers prefer to order directly when offered better deals and loyalty rewards." – F&B Insights Report, 2024

 Faster Go-To-Market

You don’t need months of development. With uEngage Edge, your branded app and website can go live in under 3 weeks.

Real Results From Real Brands

• 60% direct orders within 4 months of launch
• 40% fewer support calls thanks to integrated order tracking
• 8x ROI on WhatsApp retargeting campaigns

"We were losing Rs.40 on every Rs.100 through aggregators. With Edge, we flipped to a 25% profit margin per order." – Founder, Biryani Co., Gurugram

How Edge Fits Into Your F&B Strategy

Whether you run a single outlet or a chain of cloud kitchens, Edge adapts to your needs:

• QSRs & Cafes: Build Loyalty and Brand Recall.
• Cloud Kitchens: Manage multiple brands under one dashboard.
• Fine Dining: Offer seamless pre-orders and special deals.

How Easy Is It to Get Started? 

1. Book a Demo: Our team shows you exactly how Edge works for your business.
2. Get Onboarded Quickly: Launch your own branded app and website in under 3 weeks.
3. Start Earning More: Own your orders, build loyalty, and watch your margins grow.

"The onboarding was smooth, and within weeks, we saw customers shifting to our app." – Manager, Cafe Bliss

The Cost of Waiting

Every month you delay going direct, you lose:

• Thousands in commission fees
• The chance to build customer loyalty
• Opportunities to strengthen your brand identity

"Direct is the future. Aggregators were just a phase." – Co owner, The Rollery

Ready to Take Control?

uEngage Edge isn’t just another tool. It’s the backbone for restaurants that want to grow without giving away their margins.

 Book a Demo with uEngage Edge and start owning your orders, your customers, and your growth.

Your brand. Your data. Your customer. Finally.