Fresh From the Lab: Supercharge Your Growth with Prism’s Latest Updates

In the fast-paced F&B industry, customer loyalty can make or break your business. Repeat guests drive higher margins, lower acquisition costs, and build sustainable brand equity. But loyalty today is no longer about just points or discounts, it’s about meaningful engagement, personalization, and measurable ROI.

That’s where Prism by uEngage steps in. Our latest update brings a suite of intelligent loyalty, marketing, and analytics features designed to help you not only retain customers but turn every transaction into a long-term relationship.

Let’s explore what’s new inside Prism and how these updates can transform your customer engagement strategy.

1. A More Dynamic & Rewarding Loyalty Program

Prism’s loyalty engine has been reimagined from the ground up to give F&B brands full control over how they reward, retain, and recognize their customers. These features are built for scalability, whether you run 5 outlets or 500.

Tier Downgrade for Inactivity

Keep your loyalty program exclusive and active. Automatically downgrade customers to a lower tier if they remain inactive for a configurable period. Their progress resets, and unused points expire, ensuring that your premium tiers always reflect your most engaged guests.

Points by Order Type

F&B businesses operate across dine-in, takeaway, and delivery — each with different objectives. Prism now lets you assign different earning and burning percentages per order type. Want to drive dine-in footfall? Offer a higher 5% earn rate for dine-in, and a 3% rate for takeaway.

Tier Upgrade Bonuses

Turn milestones into moments. Configure custom bonuses for tier upgrades, like complimentary desserts, beverages, or bonus points, to encourage repeat visits and celebrate loyalty progress.

Welcome Points for Completed Profiles

Data is the new currency. Offer welcome points only after customers complete their profile (birthday, gender, preferences), helping you collect valuable personalization data for targeted campaigns.

Smarter Refer & Earn

Word-of-mouth remains the strongest marketing tool. Prism now ensures referral authenticity both the referrer and invitee earn points, but only after the new customer places their first eligible order.

2. Deeper Insights with Enhanced Campaign Analytics

Every campaign should be measurable because what gets measured, gets improved.

Prism’s new analytics suite gives you a 360° view of your WhatsApp and SMS marketing campaigns, so you can finally understand what drives conversions and ROI.

Dynamic ROI Calculation

Move beyond static 24-hour tracking. Define your own ROI window — 12, 48, or even 72 hours — depending on your campaign goals. Measure performance your way and make data-driven marketing decisions.

URL Click Tracking for WhatsApp

Gain precise insights into user engagement. Track every button tap or link click inside your WhatsApp messages to optimize CTAs, offers, and message design.

Revamped Campaign Dashboard

Get full transparency on campaign effectiveness — from delivery and read rates to revenue generated and profit earned. A clean, actionable interface helps marketing teams iterate faster and scale smarter.

3. Revolutionize Your Customer Feedback Loop

Feedback isn’t just a rating — it’s a roadmap for improvement. With Prism’s new feedback management module, you can capture guest sentiment in real time and act on it instantly.

Integrated Feedback Forms

Automatically send branded, configurable feedback forms through WhatsApp post-order. Direct happy customers to your Google Reviews page, boosting your online reputation and visibility.

Detailed Feedback Analytics

Go beyond stars. View feedback submissions, customer details, and sentiment trends on one dashboard. Quickly identify areas for improvement and proactively address service gaps before they escalate.

4. What’s Next for Prism

Innovation never stops at uEngage. Here’s what’s coming soon to Prism’s ecosystem:

• Google My Business (GMB) Integration: Manage and respond to reviews directly from your dashboard.
  
  
• Dedicated Loyalty Microsite: Give customers a personalized portal to track their points and offers.
  
  
• DIY PetPooja Integration: Seamless self-connectivity for faster POS syncs.
  
  
• Weekly Performance Reports: Auto-generated snapshots to keep your management team informed.
  

These upcoming features will make Prism not just a loyalty tool, but your complete customer engagement operating system.

Why These Updates Matter for F&B Brands

Every F&B brand wants to answer three key questions:

1. How do I bring my customers back?
2. How do I measure what’s working?
3. How do I convert feedback into growth?
   
   

Prism’s latest updates help you do all three.
By bridging loyalty, communication, and analytics, Prism helps you drive repeat orders, increase average ticket size, and build a data-rich customer base — all while reducing dependency on aggregators.

Whether you’re running a QSR chain, a fine dine, or a cloud kitchen, these tools empower you to:
1. Engage smarter with your audience
2. Automate repetitive marketing
3. Drive measurable ROI across all channels

Loyalty Built for the New-Age F&B Industry

Today’s restaurant success depends on owning customer relationships, not renting them from aggregators. Prism is built for that ownership.

With smarter loyalty systems, transparent analytics, and data-driven feedback tools, Prism helps you turn casual diners into loyal advocates  and loyalty into revenue.

Ready to see it in action? Book a Demo with Our Team