It is really hard to imagine running a restaurant or outlet without a delivery app. According to a survey, approximately 85% of people utilize smartphone or mobile apps for online food ordering. But it seems the world has seen a better side of the digital world and its advantages in the restaurant industry.
The conveninece that the food delivery apps offer, restaurants that went online have no plans to walk backward. In fact, those restaurants that have not yet gone live are in the process of getting their on-demand food delivery app prepared. Therefore, in this article by uEngage, we will tell you 5 Benefits of Food Delivery Apps for Restaurants.
Basically, the food industry has changed a lot in the last three years. And the best part about it is that it has changed for the better. The demand for a Online Food Ordering App has increased not just due to the increased demand to have all food options when watching Netflix but also due to necessity. It is also one reason why you need to consider the same for your restaurant as well.
What is a Food Delivery App? Explained by uEngage
Before telling your about the 5 Benefits of Food Delivery Apps for Restaurants, let us understand what is food delivery app. The modern age is the age of tech-driven people who prefer innovation and change. This preference has completely changed the way people order food today. Hence, the demand for Online Food Ordering Apps has increased to a great extent.
Food Delivery Apps are nothing but restaurant delivery or takeout software that allow smooth connection of customers and restaurants, grocery stores, food outlets, and much more. Such apps offer a much more convenient and safe route to order food online and get it delivered to their doorsteps.
Why use food delivery apps?
A Efficient Food Delivery Application provides both take-away and traditional restaurants an opportunity to feed their customers anywhere. And although the app might look like a physical extension of your menu, it is more than that. A lot of things make a mobile order app successful, including responsiveness, content, and design of the application.
The right on-demand local delivery app will not just be a platform for food delivery, but also a one-stop solution to help grow your customer base and engagement. It will support and offer additional value that will assist in growing your business, allowing it to rise above the competition.
To help you understand about the 5 Benefits of Food Delivery Apps for Restaurants, and why a mobile delivery app is the best decision for your restaurant business, we have gathered some points from our experience working on different successful cases (including the La Pinoz Delivery App).
Here are the 5 Benefits of Food Delivery Apps for Restaurants
An On-Demand Food Delivery App can act as a single-stop solution for your restaurant. It not only provides easy ordering but also yields better customer engagement. A properly planned and programmed mobile app can offer enormous value to the business which in turn will improve the brand’s goodwill in the market. To clear things up for you, we have listed the 5 Benefits of Food Delivery Apps for Restaurants:
Build a Visible & Reliable Brand with own Food Delivery App
Having a brand offline is great. Your restaurant might be beaming with customers as well. But having the same brand online means a lot more today. An online presence of your restaurant can help it rank better and reach out to newer audiences. People will learn about your brand and it became a huge name. Moreover, someday, if you are planning, it can help in expansion and for selling franchises as well.
Additionally, people today prefer having their food ordered online which is why there are applications like Swiggy and Zomato. With your own dedicated mobile delivery app, you can promote a positive interest in your restaurant. Being online also means that you can get reviews and ratings publicly. These ratings will help you build trust among customers.
No Bar for Targeting Audience
No Bar for Targeting Audience comes at number two among the 5 Benefits of Food Delivery Apps for Restaurants. Attracting new customers means working on the brand of your restaurant business, but it also means working on customer engagement. So, what exactly can you do and provide to your customers that would sway them to download your on-demand delivery app? Moreover, what steps would you take to make your customers use your mobile ordering app as frequently as possible?
Well, for this, it is crucial to offer your audience good content and engagement. It should support a blend of content, including catchy app notifications, updates on the restaurant through the blog, and rewards where necessary. Keep in mind that too much content is not right as well. With the right food delivery application, which caters hyperlocal deliveries like a charm, you will have in-built options to keep your customers engaged and tuned to your business.
Orders Delivered to Even the Remote of Places
The ordering service has changed things for many people, including restaurants. Restaurants can now handle the crowd in their restaurant during peak hours easily, while customers can avoid long travel and queues just to eat their favorite meal. Things have become so much easier now that customers can place an order from the restaurant even while they are stuck in traffic.
One of the 5 Benefits of Food Delivery Apps for Restaurants is that a food delivery application offers customers the opportunity to order from any place without stopping all their work or having to live close to the restaurant. It has changed the way customers experience their food. Having such an incredible experience means getting more customers, even from the next city or state.
Reach Out Properly
How have you been reaching out to customers till now? Preparing a common campaign and running it for every customer is such an old tale. Have you ever tried to run unique campaigns for each of your customers? And before you even think it - NO! It is not time-consuming work, especially when you have an on-demand delivery app on your side.
With the Best Online Food Ordering App for Restaurants, you can run personalized campaigns for each customer. It would make them feel much more connected with you. The app will offer you data based on your customer’s behaviors, and you can then use that to your advantage. You will know things like when the customer opens the application and doesn’t order. In such a case, the application can send the person a special one-person offer for just this customer to let them know you value them.
And if a customer has not visited you for a long time, offer them a huge discount on their favorite food item. This not only builds customer loyalty but also brings in a lot of business. It is the best way to market yourself, and it feels more personal as compared to running common campaigns for everyone together.
A Win-Win Situation For All
You read that right! One of the 5 Benefits of Food Delivery Apps for Restaurants is that it create a win-win situation for all. Getting a mobile ordering app means that everyone benefits from it. What we mean by everyone is you, other restaurants, customers, and everyone in the food industry. Restaurants will get to enjoy a lot of sales, branding, and exposure, while customers can enjoy their food by having it delivered at any location at any time (within the restaurant's working hours). In addition to this, there is an increase in jobs since many can be employed as delivery agents. All-in-all, everyone thrives on a simple yet intriguing food delivery application.
Top Advantages of a Food Delivery Application for Customers
When it comes to customers, here are the benefits that they will experience from an on-demand delivery app:
- Customers can pay through any method, including UPI, card, cash, or even through any wallet they have on their phone.
- They can order from any location at any time (within the restaurant's business hours) and enjoy their meal without the need to visit the restaurant.
- The pricing of all the products and services becomes extremely transparent where the customer knows why and what they are paying for.
- They do not have to wait in long lines at a restaurant or sit for hours to have them served with their order served.
- Customers get to enjoy a personalized experience where they get rewards and discounts on their favorite items.
- They will gain loyalty points, which will help them save better and mark the restaurant as a favorite to order their meal from frequently.
Top Advantages of an On-Demand Delivery App for Restaurants
For every restaurant, there are multiple benefits that entail owning and operating a mobile ordering app:
- Restaurants can easily enjoy lower operations costs and much-enhanced efficiency in offering services to customers.
- It becomes easier to keep track of all the finances since it is located in one application.
- Retain and connect with customers easily by offering them personalized offers and initiating loyalty programs.
- Restaurants can handle multiple orders at once and much more easily as compared to when people are at the restaurant. This also increases productivity.
- Customers normally spend more on applications since they have time to choose their food items. It is also a fact that customers order more items online than offline. This means more money for the restaurant.
Get Your Own Mobile Ordering App Today!
A food delivery application is a complete package. It doesn’t just help you get orders online. It helps you with lots of other things like marketing, reducing food waste, reducing errors, scheduling events, and connecting with the customers’ food routine in a better way. Moreover, small and medium-sized restaurants can now easily rock the food industry by leveraging this feature that was only available to large food chains before.
So, if you are hoping to have an application prepared for you soon or sometime in the future, uEngage can help you. You do not need to get the application right away. We can begin with a discussion and walk from there. Contact us today!